7-Eleven Is Using Japanese Strategies to Redefine Its Business---Again
U.S. 7-Elevens have long trailed their Japanese counterparts in prepared foods. Now they’re trying to catch up, and market an expanded menu to customers who associate them with Slurpees and pizza.
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U.S. 7-Elevens have long trailed their Japanese counterparts in prepared foods. Now they’re trying to catch up, and market an expanded menu to customers who associate them with Slurpees and pizza.
