Aldi liable for ‘flagrant’ copyright breach of rival brand’s packaging, Australian federal court finds

Supermarket giant sought to use Baby Bellies’ designs for ‘its own commercial advantage’, judge saysFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastSupermarket giant Aldi has been found liable for copyright infringement over packaging for children’s snack foods that used a rival brand as a “benchmark” for its design.Aldi – which once used the slogan “like brands, only cheaper” – launched a rebrand of a range of children’s snack food products including fruit-flavoured corn puffs under the Mamia brand in August 2021. Continue reading...

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Dec 19, 2024 - 07:00
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Aldi liable for ‘flagrant’ copyright breach of rival brand’s packaging, Australian federal court finds

Supermarket giant sought to use Baby Bellies’ designs for ‘its own commercial advantage’, judge says

Supermarket giant Aldi has been found liable for copyright infringement over packaging for children’s snack foods that used a rival brand as a “benchmark” for its design.

Aldi – which once used the slogan “like brands, only cheaper” – launched a rebrand of a range of children’s snack food products including fruit-flavoured corn puffs under the Mamia brand in August 2021. Continue reading...

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