Alex Schultz, Meta's CMO and VP of analytics, says AI will face wobbles and setbacks, so marketers need to focus on long-term progress and real results

Alex Schultz, Meta's CMO and VP of analytics, says marketing leaders need to look beyond the hype for where AI will lead. He was interviewed by Business Insider at the Cannes Lions 2024 International Festival of Creativity.

Alex Schultz, Meta's CMO and VP of analytics, says AI will face wobbles and setbacks, so marketers need to focus on long-term progress and real results
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