Amazon's Black Friday sale started today — best tech, home, and beauty deals

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As soon as November kicked off, retailers started their early deals events, and things have escalated even further as the Amazon Black Friday sale week begins today. We'll be keeping an eye on lots of different retailers in our Black Friday deals roundup, but Amazon has a great head start today, with several products already down to incredible lows a week before the holiday arrives.

It's an incredible spread, with top picks in the tech, kitchen, outdoor, beauty, and style categories down to all-time low prices. It's a great place to find variety, making it a can't-miss, one-stop shop for Black Friday deals. The retailer is also home to several small businesses and startups, making it easier for shoppers to buy from brands they love. Prime members can also take advantage of sweet benefits like free two-day shipping and exclusive deals.

We'll be tracking the best Amazon Black Friday deals throughout the month and gathering them here. Keep scrolling to find the best in every category, from TVs to teeth whitening kits. You can also check out more of the holiday's best discounts in our roundup of the best Black Friday Walmart deals.

Best Amazon Black Friday TV and streaming deals

Check out our roundup of the best Black Friday TV deals here.

Best Amazon Black Friday smartphone

Check out our guide to the best Apple Black Friday deals here.

Best Amazon Black Friday headphone deals

Get up to 40% off headphones and audio here.

Best Amazon Black Friday Echo and Kindle deals

Get up to 60% off Amazon devices here.

Best Amazon Black Friday home deals

Save on home, kitchen, and outdoor goods here.

Best Amazon Black Friday kitchen deals

Best Amazon Black Friday beauty and personal care deals

Get up to 30% off premium skincare here.

FAQs

Is Black Friday better than Prime Day?

Black Friday is better than Prime Day in just about every way. Because it's a multi-retailer event and not just an Amazon-specific one, brands big and small jump on participating. That means incredible low prices not only from Amazon, but also competing stores and its small business sellers.

Perhaps most importantly, Black Friday isn't a member-exclusive event, either. Anyone can shop Black Friday sales, whereas Prime Day is locked behind the Prime membership paywall.

Do you need to be a Prime member to shop Black Friday at Amazon?

Unlike Prime Day, Black Friday is not a sale locked only to Prime members. However, we highly recommend considering at least a trial of the subscription service. Members get tons of Amazon Prime benefits, including free two-day shipping. And Prime members can now register early for invite-only deals on popular items like Blink security cameras. It's a way to sweeten the Black Friday shopping experience, especially with holiday stock shortages and shipping delays sure to come.

Luckily, first-timers can get a month of Prime for free. If you don't plan on signing up for the service in full, hopping on the trial when it will overlap with Black Friday is a handy way to lock in free shipping for all of your deal shopping.