Boy Scouts see a small membership uptick after rebrand to Scouting America

The group's CEO acknowledged some backlash to the rebrand after it was announced but described the overall response as a positive one that generated wider interest.

Boy Scouts see a small membership uptick after rebrand to Scouting America
The group's CEO acknowledged some backlash to the rebrand after it was announced but described the overall response as a positive one that generated wider interest.