Candidates using influencers to bypass ‘shadow ban’ on campaigning by Chinese social media app Rednote

Exclusive: Interviews with influencers who usually post about food or real estate published on platform, which officially discourages political content Election 2025 live updates: Australia federal election campaignInteractive guide to electorates in the Australian electionSee all our Australian election 2025 coverageGet our breaking news email, free app or daily news podcastChinese language influencers who mostly post lifestyle content are interviewing election candidates on the social media app Rednote, allowing politicians to bypass an apparent ‘shadow ban’ on campaigning by the app and reach a disengaged but vital audience.The interviews with influencers who usually post about food, real estate and shopping have been published on a platform that is not actively monitored by the Australian Electoral Commission due to Rednote’s scale and the commission’s resources. Continue reading...

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Apr 1, 2025 - 08:15
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Candidates using influencers to bypass ‘shadow ban’ on campaigning by Chinese social media app Rednote

Exclusive: Interviews with influencers who usually post about food or real estate published on platform, which officially discourages political content

Chinese language influencers who mostly post lifestyle content are interviewing election candidates on the social media app Rednote, allowing politicians to bypass an apparent ‘shadow ban’ on campaigning by the app and reach a disengaged but vital audience.

The interviews with influencers who usually post about food, real estate and shopping have been published on a platform that is not actively monitored by the Australian Electoral Commission due to Rednote’s scale and the commission’s resources. Continue reading...

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