Cool condiments: ‘little treat culture’ leading to boom in preserves and sauces
Social media, and specifically #CondimentTok, is fuelling trend, with everyone from Meghan to Heinz getting in on the actWhen Meghan, Duchess of Sussex’s lifestyle brand As Ever launched last week, the £14 raspberry spread in “keepsake packaging” – AKA a jam jar – sold out within half an hour. If the price seems a little eye-watering for something you could easily make at home, there is one thing Meghan got right: our appetite for condiments – from preserves to chilli oils and hot sauces – is bottomless. With the continuing rise of little treat culture, condiments that hover around the £10 mark have become the new “lipstick effect”.Delli, an online retailer for independent brands, has sold double the number of condiments it has sold in the past year, with bestsellers including a £10 “croissant butter” and a £6.99 Malaysian Chinese chilli oil. Waitrose reported an 18% rise in condiment sales in the last month, with the Ottolenghi range of green harissa paste (£5) and miso pesto (£4) both up 13%. Marks & Spencer is echoing this uptick in premium condiments, with sales of truffle mayo (£3.25 as opposed to £1.50 for their classic mayo) up 10% on last year. Now a range of “swicy” (sweet and spicy) condiments including gochujang mayo, hot honey sauce and peach and jalapeno relish are in development. Continue reading...
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Social media, and specifically #CondimentTok, is fuelling trend, with everyone from Meghan to Heinz getting in on the act
When Meghan, Duchess of Sussex’s lifestyle brand As Ever launched last week, the £14 raspberry spread in “keepsake packaging” – AKA a jam jar – sold out within half an hour. If the price seems a little eye-watering for something you could easily make at home, there is one thing Meghan got right: our appetite for condiments – from preserves to chilli oils and hot sauces – is bottomless. With the continuing rise of little treat culture, condiments that hover around the £10 mark have become the new “lipstick effect”.
Delli, an online retailer for independent brands, has sold double the number of condiments it has sold in the past year, with bestsellers including a £10 “croissant butter” and a £6.99 Malaysian Chinese chilli oil. Waitrose reported an 18% rise in condiment sales in the last month, with the Ottolenghi range of green harissa paste (£5) and miso pesto (£4) both up 13%. Marks & Spencer is echoing this uptick in premium condiments, with sales of truffle mayo (£3.25 as opposed to £1.50 for their classic mayo) up 10% on last year. Now a range of “swicy” (sweet and spicy) condiments including gochujang mayo, hot honey sauce and peach and jalapeno relish are in development. Continue reading...
