Despite Elon's best efforts, Americans are buying a ton of EVs and will continue to do so

• A Redwood Materials executive sees rising EV demand.
• Concerns about an EV adoption slowdown are overblown, said Redwood's Chief Commercial Officer.
• US EV sales grew 11% year-over-year in Q1 2025, with legacy brands like Porsche seeing major gains.

I recently visited Redwood Materials, a company that's deeply entrenched in the electric vehicle industry.

This startup has agreements worth billions of dollars with major automakers and EV battery manufacturers, including VW, Toyota, GM, and Panasonic. So when I sat down with Redwood Chief Commercial Officer Cal Lankton, I asked for his outlook on EV sales.

Elon Musk's DOGE activities have dented the allure of Tesla vehicles, and there are nagging questions over EV demand and whether the auto industry is all in on this technology — or not.

Lankton, though, was unequivocal during our interview:

"We've been very fortunate to have a strong set of partners — to be very tied into their demand plans and how they see the market evolving — and we have not seen softening," he said.

"In fact, EV demand is continuing to increase. 2024 was the largest year of EV shipments on record in North America, and I think 2025 will be even larger," Lankton added.

Concerns about a potential slowdown in EV adoption have been overblown and driven by "some in OEMs in particular," Lankton explained, without naming names. OEM refers to "original equipment manufacturer," or companies that design and make their own cars.

"But the consumer is looking at EVs as compelling options," he said. "OEMs in North America are offering more and more compelling options and we feel very bullish about the long-term growth of electric vehicles."

It's fair to take Lankton's view with a pinch of salt. Redwood Materials is relying on EV demand staying strong to support its ambitious business plans.

However, the data also supports his view. According to Cox Automotive's Q1 2025 report, the US EV market continues to grow. And while certain brands have lost ground, others are leaning into long-term demand with confidence.

In the first quarter, almost 300,00 EVs were sold in the US, up 11% from a year earlier, Cox estimated.

While Tesla saw a decline, legacy auto brands such as Chevrolet, VW, Toyota, and Honda saw massive growth, year over year. Porsche was a real standout. It sold more than 4,000 EVs in Q1, up 250% from a year earlier. Taycans aren't cheap either!

"Despite many obstacles — and what you may read elsewhere — electric-vehicle sales continue to grow at a healthy pace in the US," Cox wrote in its latest report.