Digital Trax Consulting: Senior B2B Paid Media Manager (Linkedin and Meta Ads)

Headquarters: Maryland URL: http://digitaltraxconsulting.com Senior Paid Social Manager (LinkedIn & Facebook Ads) – B2B Focus Are you an expert in LinkedIn Ads and Facebook Ads with a track record of delivering results for B2B clients? Do you have digital agency experience and know how to build, optimize, and scale paid social campaigns that drive high-quality leads? If so, we want to hear from you! About Digital Trax Digital Trax is a fast-growing digital marketing agency dedicated to helping B2B companies establish a strong digital foundation through expert strategy and execution. We specialize in building omni-channel funnels, ensuring our clients generate high-quality leads, and drive revenue growth. We don’t just run ads—we develop data-driven strategies, implement conversion-focused campaigns, and provide end-to-end execution to help businesses scale. From audience targeting messaging development and conversion optimization, we handle it all. As we grow, we’re looking for driven marketers who want to make an impact and be part of our exciting journey. Why Join Us? We’re in the early stages of an exciting journey and growing fast! This is a unique opportunity to step in at a pivotal moment, make a real impact, and help shape the future of the company. As we scale, you’ll have the chance to take ownership, drive strategy, and eventually build and lead a team. If you’re looking for a high-growth environment where you can grow quickly alongside the company, this is the perfect role for you! About the Role We’re looking for a Senior Paid Social Manager to lead B2B-focused paid media strategies across LinkedIn and Facebook. This role requires a deep understanding of paid social advertising, audience targeting at various stages in the buying cycle, ad copywriting, conversion tracking, and methodical A/B testing. You’ll play a crucial role in helping our clients generate leads, drive engagement, and generate ROI. What You’ll Be Doing Campaign Strategy & Execution – Set up, manage, and optimize LinkedIn and Facebook ad campaigns to drive conversions for B2B clients.  Audience Creation & Targeting – Build highly segmented audiences using first-party data, lookalike models, and platform-specific targeting features. Ad Copy & Creative Briefs – Write compelling ad copy and develop clear creative briefs to guide designers and video teams.  A/B Testing & Optimization – Run structured experiments to test different creatives, messaging, and targeting approaches. Campaign Analysis & Recommendations – Regularly analyze performance data, identify trends, and provide actionable insights to improve results. Conversion Tracking & Reporting – Implement and troubleshoot tracking (Meta Pixel, LinkedIn Insight Tag, Google Tag Manager) to measure campaign performance. Requirements  5+ years of experience in paid social advertising, specifically LinkedIn Ads & Facebook Ads Strong background in B2B marketing with proven success in generating leads and pipeline growth Experience working in a digital marketing agency managing multiple client accounts Proficiency in Meta Ads Manager, LinkedIn Campaign Manager, and CRM integrations (HubSpot, Salesforce, etc.) Strong copywriting skills and experience crafting high-converting ad copy Analytical mindset with expertise in campaign measurement and reporting Ability to manage budgets effectively and scale campaigns profitably To apply: https://weworkremotely.com/remote-jobs/digital-trax-consulting-senior-b2b-paid-media-manager-linkedin-and-meta-ads