Exclusive Spotify data shows the top 10 rising star podcast creators on the platform in 2024

• Spotify has become a leading platform in podcasting for creators.
• The platform shared exclusively with Business Insider its top 10 breakout podcasts of 2024.
• The list includes shows such as "Talk Tuah" with Haliey Welch and "PlanBri Uncut."

Spotify, along with YouTube, has become a top destination for podcasting and launched features to help creators gain success with audio and video shows.

But who has been able to break out on the platform this year? Spotify shared exclusively with Business Insider its list of the top 10 breakout podcasts of the year. The list includes shows such as "Talk Tuah" with Haliey Welch and "PlanBri Uncut" with Brianna "Chickenfry" LaPaglia and Grace O'Malley.

Spotify said the list was derived from factors including audience growth, who had the biggest cultural impact, and which shows created trending moments.

The most popular podcasts on Spotify overall this year were "The Joe Rogan Experience," which topped the Spotify charts for the fifth consecutive year, along with others such as "Call Her Daddy," "Huberman Lab," and "This Past Weekend w/ Theo Von."

Spotify has made a major push into video podcasting this year as it looks to compete with YouTube. An April survey conducted by Cumulus Media and Signal Hill Insights found that YouTube was the top platform for podcast streaming in the US, followed by Spotify.

Last month, Spotify announced a rebrand of its "Spotify for podcasters" program to "Spotify for creators," signaling a wider interest in creator talent. The company also announced new features, including a mobile-app experience for creator analytics and monetization.

Here are Spotify's top 10 breakout podcast creators of 2024:

• "Joy of Missing Out (JOMO)" is a show about tech, life in your 30s, and relationships, hosted by content creator Chloe Shih, who previously worked as a product manager for TikTok and Discord, and Eric Wei, cofounder of the creator fintech startup Karat Financial.
• "Black People Love Paramore" is a podcast hosted by Sequoia Holmes on the underrepresented interests of Black people.
• "Pretend" is a documentary and true-crime podcast by the podcast production company Creative Babble about the history behind cult leaders and con artists.
• "I'm Right You're Wrong" is a weekly podcast hosted by the comedian and influencer Isa Medina. In each episode, Medina invites a guest to discuss various ethical questions, such as whether it's right or wrong to be a Swiftie or to keep a situationship.
• "Small Ball with Kenny Beecham" is a basketball analysis show hosted by Kenny Beecham and produced by Enjoy Basketball and Vox Media.
• "PlanBri Uncut" is a Barstool Sports show hosted by the influencers Brianna "Chickenfry" LaPaglia and Grace O'Malley and sponsored by Pirate Water.
• "Talk Tuah with Haliey Welch" is a show featuring Welch, also known as the "Hawk Tuah Girl," who gained fame this year from a viral TikTok meme.
• "We Need To Talk with Paul C. Brunson" is an interview and commentary show about personal growth and relationships.
• "Obsessed with Brooke Averick" is a weekly show hosted by the TikTok star and comedian Brooke Averick. It dives deep into her fandoms and obsessions, such as Broadway and "Criminal Minds," and is produced by TMG Studios.
• "In Your Dreams with Owen Thiele" is an interview show themed like a sleepover and hosted by the comedian Owen Thiele. It's produced by Alex Cooper's media company, Unwell.

Correction: December 4, 2024 — An earlier version of this story misspelled Haliey Welch's name.