Free Speech Thrives Online: Welcome to ‘Era of Rumble’

Rumble is experiencing record revenues, revealing more content creators, and consumers are turning to the platform that upholds free speech in America and around the world.  

Rumble, a free speech video and cloud service platform, earned $30.2 million in revenue in the fourth quarter of 2024, a 48% year-over-year increase. Rumble’s monthly active users averaged 68 million in the final quarter of 2024. 

“We have entered the era of Rumble,” Tim Murtaugh, a spokesman for the platform, told The Daily Signal. 

Free speech is a human right and “Rumble bases all of its decisions” on that principle, Murtaugh said.  

Content creators and political commentators livestream on Rumble daily as part of the platform’s new linear livestreaming lineup, which features back-to-back hourlong shows from Vince Coglianese, Steven Crowder, Tim Pool, Russell Brand, and others. Conservative voices such as Donald Trump Jr., who has more than 1.5 million followers on Rumble, are succeeding on the platform that refuses to censor speech.

The success of Rumble’s livestream feature led Crowder and Pool to drop YouTube and livestream exclusively on its rival. 

“Places like YouTube are not hospitable for people whose livelihoods depend on speaking their minds,” Murtaugh said. “You should be able to speak your mind, no matter what, he continued, “and so some of the major content creators are seeing this, realizing that YouTube is not a friend to free speech and coming over to Rumble, where it is.” 

The livestreamed shows on Rumble frequently rank among the most viewed in the world during streaming. On March 24, for example, the top seven of the top 10 livestreamed shows across the internet were viewed on Rumble, according to the LiveSearch application.  

The White House launched its Rumble channel in February and has drawn more than 1.8 million video views and 64,800 subscribers since then. In February, Rumble CEO Chris Pavlovski was invited to occupy the “new media chair” at a White House press briefing and asked press secretary Karoline Leavitt how the Trump administration will work to protect “U.S. interest and values” in an age of censorship.  

Pavlovski founded Rumble in 2013 to help smaller content creators distribute and monetize their content, but the platform quickly began to gain increased attention several years later when it refused to silence users that YouTube and other social media platforms were censoring. 

Even internationally, Rumble has maintained its commitment to free speech. Rumble is banned inside Russia because the platform refused to censor certain accounts. YouTube is not banned in Russia—which, Murtaugh says, raises the questions, “What did YouTube agree to?” 

In February, Rumble, along with Trump Media & Technology Group, which owns Truth Social, filed a lawsuit against Brazilian Supreme Court Justice Alexandre de Moraes after the judge ordered Rumble to remove the account of politically outspoken commentator Allan dos Santos, who doesn’t even reside in Brazil. 

Rumble is on “the front lines, with others, of this global fight against authoritarian regimes trying to stomp on individual freedoms,” Murtaugh said.  

Rumble also operates its own cloud infrastructure and hosts major platforms, such as Truth Social, the Miami Dolphins, and Hard Rock Stadium, and even the government of El Salvador. 

Cloud services store website data and can be thought of as the foundation that allows a website to function, so if a cloud provider decides a platform is in violation of its policies, it can upend a website, as was the case in 2021 when Amazon Web Services suspended Parler, disabling the platform’s operations.

Rumble’s message, according to Murtaugh, is “don’t rely on the whims of Amazon and people like them who would cancel you in two seconds.”  

Rumble also operates its own advertising center to serve advertisements on the platform. 

While news outlets and political commentators have flocked to Rumble due to the platform’s commitment to free speech, the video platform has also attracted a significant amount of hip-hop, gaming, bitcoin, and cryptocurrency content, according to Murtaugh.  

In December, Rumble announced that it had received a $775 million strategic investment from the cryptocurrency Tether.  

It is “a new frontier” in the video streaming and cloud services space, Murtaugh said, “and Rumble is on the “front lines.”  

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