Google shook up its Cloud sales strategy unit, internal memo reveals

• Google Cloud restructured its strategy team to "respond faster" to the market.
• One of the biggest changes has been made to boost sales productivity, per an internal memo.
• Cloud has become a crucial part of Google's business in the AI race.

Google has shaken up its Cloud group yet again, this time consolidating teams in its strategy unit.

Staff in Google Cloud's strategy and operations team were told in February that the reorganization would help the company "respond faster to market demands," according to a memo sent by Google Cloud's Go-To-Market COO Greta Krupetsky and seen by Business Insider. She described the new structure as a "network model" in the memo, which will better support Cloud's various sales teams.

Google has been streamlining many of its internal teams across the company over the past two years in an effort to move faster. Krupetsky said the latest reorg included consolidating its core Business Services into one team led by Google Cloud managing director Abhi Sharma to "help increase sales productivity." A new central "Deal Management" team has also been created under Google Cloud COO Francis deSouza, who joined the company earlier this year.

The unit will include a new "Business Functions - Customer Experience Organization" led by Erez Wohl, managing director at Google Cloud. Wohl's previous strategy and operations functions will now report to Krupetsky.

"We continue to evolve our business to meet our customers' needs and the significant opportunity ahead. We will continue to invest in areas that are critical to our business and ensure our long-term success," a spokesperson told BI in a statement.

The memo mentions a "small number" of roles being cut as part of the reorganization. Those cuts, which BI reported on last month, included some roles being moved to other regions including India and Mexico City, according to an internal employee-crowdsourced document. BI also reviewed several internal job postings for roles within Google Cloud's Go-To-Market Strategy and Operations team based in Mexico City.

Google's Cloud group has become a crucial part of the company's efforts to compete in artificial intelligence. Google Cloud sales hit $11.96 billion in the fourth quarter, up 30% from the previous year, though falling short of analyst expectations. Investors are closely watching Google's Cloud business, which is still smaller than those of rivals Amazon and Microsoft.

Google previously said it plans to spend $75 billion in capital expenditure this year.

Have a tip? Contact this reporter via email at hlangley@businessinsider.com or Signal at 628-228-1836. Use a personal email address and a nonwork device; here's our guide to sharing information securely.