When you buy through our links, Business Insider may earn an affiliate commission. Learn moreWhen I moved to NYC, I saw these rolling tote bags everywhere. Now I'm a Hulken devotee, too.
Hulken
When I moved to New York City from rural Kansas, I was prepared for a major change in my lifestyle. What I wasn't prepared for was just how much of my day-to-day would consist of schlepping — schlepping groceries from Trader Joe's, schlepping laundry to the laundromat, schlepping products I test for my job to and from the office.
Then, one day, as my weary arms were lugging two giant bags of groceries (one with a broken strap) through the farmers market, I saw the effortlessly cool New York girl I always dreamed of being striding down the sidewalk in front of me. Unbothered and confident, she was casually rolling her groceries behind her in a giant metallic pink tote on wheels with the words "HULKEN" across the side. I immediately had to know: what is a Hulken and how can I get one?
What is the Hulken bag?
A TikTok deep dive revealed that the Hulken is the rolling, foldable grocery cart of choice among stylish city dwellers. It's been popular for a few years, but living in Kansas, I had clearly missed the memo.
The Hulken has a few key differences from the classic granny cart: it's made from gapless polypropylene instead of mesh-like metal, has a zippered top, and folds down super flat for storage. It looks kind of like an Ikea bag on wheels — very industrial chic. But, unlike an Ikea bag (which will only set you back $0.99), the Hulken costs a cool $115 for the large size. I decided to try it for myself to see if it was truly life-changing enough to justify the cost.
Reader, I'm happy to report that it is.
What I love about the Hulken
It's really spacious.I was able to fit an entire microwave in my Hulken bag, with room to spare.
Lauren Savoie/Business Insider
My first task for the Hulken was to schlep a plethora of products I had to test from Business Insider's offices downtown back to my apartment on the Upper West Side. I managed to fit an entire microwave, a Le Creuset braiser, and a set of sheets into the Hulken with room to spare. I had put off lugging these items home for weeks, so I was delighted that they all fit so easily into one Hulken trip.
The wheels are small but glide super smoothly and its handles are generous enough that I don't have to bend or dip to hold them.The Hulken rolls easily alongside or behind you.
Lauren Savoie/Business Insider
Unlike most grocery carts, the Hulken is pulled instead of pushed, which takes some getting used to. I find I have the most control when using the two side handles to roll it alongside me instead of pulling it behind me.
At 5'11", I was also worried that I'd have to hunch to reach the handles comfortably. Fortunately, the fit is pretty much perfect for my reach; I can walk at full posture while pulling it, which is very good news for my back.
It easily navigates the diverse (and sometimes treacherous) terrain of the city.I've taken my Hulken on the subway several times.
Lauren Savoie/Business Insider
On my initial journey with the Hulken, I took it down a cobblestone street, up and down subway stairs and escalators, onto the subway during rush hour, and over the litter-strewn streets of my neighborhood. Since then, I've taken it to Trader Joe's, the farmers market, Central Park, on the bus, and to the laundromat.
The Hulken fits on a single escalator step, so I just roll it right on and off and never have to lift and balance it. I also love that it's the perfect height to glide under the subway turnstile — it skirts right under the bars behind me.
The handles are reinforced and so sturdy.The Hulken's handles are made from a woven material and reinforced with a plastic sleeve for a more comfortable grip.
Lauren Savoie/Business Insider
The most daunting part of traveling with a fully loaded Hulken is lifting it up and down stairs. While it's definitely a workout, the handles feel super sturdy. Hulken claims they're "unbreakable," and I can confirm they didn't show any signs of budging while supporting about 40 pounds of weight.
The zipper top helps keep things dry and clean.I'm not joking when I say a pigeon pooping on your groceries is a very real threat in the city.
Lauren Savoie/Business Insider
Look, the city can be really gross, and the last thing I want is for a pigeon to crap directly into my bag of groceries or some kid to drop their Mister Softee cone onto my pile of freshly laundered clothing. The Hulken's zippered top is useful for keeping everything secure and protected from the elements. The bag isn't completely waterproof, but I've carried it a few times in the rain, and it's kept everything inside perfectly dry. The top also helps keep cold grocery items cool and sheltered from the sun, though it stops short of being a true cooler.
It's way easier to store than a classic granny cart when not in use.When folded, the Hulken is easy to carry under one arm.
Lauren Savoie/Business Insider
The Hulken folds down to not much larger than a typical reusable bag. When I'm carrying it empty, I just tuck it under my arm. A metal-frame granny cart takes up way more space and isn't as convenient to carry when not filled.
I feel really cool while using it.
Every time I use the Hulken I get compliments on it. On my last trip home from Trader Joe's, two people stopped me to ask about it. It's just a big plastic bag, but it somehow feels very sleek and chic, which is — of course — the ultimate goal for my New York alter ego.
Cons to consider
I personally find pulling the Hulken behind me more tiring than pushing a cart in front of me with two hands. It also takes a little more work and attention to navigate obstacles (of which there are many in the city) while pulling the Hulken than it is when you're pushing a traditional rolling cart. This isn't a dealbreaker for me — an active 36-year-old — but a classic granny cart may be the better option for those who need to prioritize stability.
If I were to request one change to the Hulken's design, it would be some sort of velcro strip to keep the bag from flopping open when it's folded up.
Lastly, the most undeniable con is the price. It's a lot to pay for a bag on wheels. The Hulken is patented, but I've seen cheaper imitators pop up, including one from Target. I can't vouch for its quality compared to the Hulken, but if you can't fathom spending $100+ on a big plastic bag, it may be a viable option.
What size Hulken should you get?The large Hulken bag is very generously sized; if you're just using it for weekly grocery runs (like the one shown here), I recommend sizing down to the medium.
Lauren Savoie/Business Insider
The Hulken comes in three sizes, and I went with the large because I'm regularly "hulking" big boxes as part of my job as a product tester. That said, I think the medium is probably the ideal size for most people, especially if you primarily plan on using your Hulken as a grocery bag or laundry cart.
The bottom line
I can honestly say the Hulken is a delight to schlep. I highly recommend it for city dwellers who are short on storage space and big on style. While it's pricey, I think it's worth every penny — and now I want one in every size.
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