Labor spends more than Coalition on election TV ads but Palmer’s Trumpet of Patriots leads YouTube outlay
Political ads on online video platform surge by 40% during first half of 2025 election campaignPolls tracker; election guide; full federal election coverageAnywhere but Canberra; interactive electorates guideListen to the latest episode of our new narrative podcast series: GinaGet our afternoon election email, free app or daily news podcastThe Australian Labor party has outspent the Coalition on television advertising this election, but Clive Palmer’s Trumpet of Patriots has spent more than everyone on YouTube, where he has forked out more than $4m.Labor’s total outlay on free-to-air and subscription television spots is $5.8m, compared with the Coalition’s $4.2m. However, Trumpet of Patriots is not far behind the ALP, spending $5.6m on traditional TV ads.Sign up for the Afternoon Update: Election 2025 email newsletter Continue reading...
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Political ads on online video platform surge by 40% during first half of 2025 election campaign
- Polls tracker; election guide; full federal election coverage
- Anywhere but Canberra; interactive electorates guide
- Listen to the latest episode of our new narrative podcast series: Gina
- Get our afternoon election email, free app or daily news podcast
The Australian Labor party has outspent the Coalition on television advertising this election, but Clive Palmer’s Trumpet of Patriots has spent more than everyone on YouTube, where he has forked out more than $4m.
Labor’s total outlay on free-to-air and subscription television spots is $5.8m, compared with the Coalition’s $4.2m. However, Trumpet of Patriots is not far behind the ALP, spending $5.6m on traditional TV ads.
Sign up for the Afternoon Update: Election 2025 email newsletter Continue reading...
