Latinos are the fastest-growing fanbase in the NFL. What's the league's playbook?

The NFL is reaching more Latinos than ever. Here's how they've scored with a Spanish-speaking audience.

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Dec 21, 2024 - 09:00
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Latinos are the fastest-growing fanbase in the NFL. What's the league's playbook?
Fans cheer before an NFL football game between the Los Angeles Chargers and the Kansas City Chiefs in Mexico City in 2019. The NFL plans to play as many as eight international games beginning next season. The NFL

The NFL is reaching more Latinos than ever. Here's how they've scored with a Spanish-speaking audience.

(Image credit: Rebecca Blackwell)

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