Man vs. Fries partners with California Pizza Kitchen for menus

CPK also offers a dine-in secret menu in California and Florida with plans for nationwide rollout Virtual Dining Concepts has partnered its virtual restaurant, Man vs Fries, with California Pizza Kitchen for menu offerings in 118 restaurant locations, the company said Thursday. Orlando, Fla.-based VDC, which owns both brands, said Man vs. Fries will now be served through its digital ordering channels and fulfilled by California Pizza Kitchen, extending its delivery footprint. “We are excited to bring Man vs. Fries to more customers than ever before,” Robbie Earl, co-founder of Virtual Dining Concepts, said in a statement. “Our partnerships with top brands reflect our dedication to providing high-quality, convenient dining options. We look forward to continuing our growth and serving our loyal customers across the country.” Some California Pizza Kitchen units also will offer a “secret menu” that features Man vs. Fries items, the company said. That menu is available upon request in California and Florida CPK restaurants and is expected to be available nationwide over the coming weeks. "Man vs. Fries is a fantastic brand with a strong following and fits seamlessly into our kitchens," Michael Beacham, president of California Pizza Kitchen, said. "We're thrilled to partner with VDC to unlock new delivery customers and open the door to further collaborations between our brands." In addition to California Pizza Kitchen, Man vs Fries has expanded its footprint through partnerships with brick-and-mortar restaurants such as Friendly’s, On the Border Mexican Grill & Cantina, Casa Ole, Monterey’s Little Mexico, Uberrito Fresh Mex, Tortuga Mexican Kitchen and others. Virtual Dining Concepts acquired Man vs. Fries in March. Contact Ron Ruggless at Ronald.Ruggless@Informa.com Follow him on X/Twitter: @RonRuggless