Modeling method provides smarter way to predict customer demand
Researchers have developed a new forecasting model that helps companies more accurately estimate how many customers are interested in a product -- even when key data is missing. The study introduces a mathematical modeling method that enables businesses to estimate customer interest beyond just completed transactions and traditional forecasting techniques. The approach offers a more precise way to understand demand, optimize operations and improve decision-making.
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Researchers have developed a new forecasting model that helps companies more accurately estimate how many customers are interested in a product -- even when key data is missing. The study introduces a mathematical modeling method that enables businesses to estimate customer interest beyond just completed transactions and traditional forecasting techniques. The approach offers a more precise way to understand demand, optimize operations and improve decision-making.
