New York tech workers are flocking to a coffee shop across from OpenAI's new office. I checked it out to see why.

The Puck Building is becoming the red-hot center of Manhattan's tech scene. That's led to crowding at the coffee shop across the street.

New York tech workers are flocking to a coffee shop across from OpenAI's new office. I checked it out to see why.
The author holds a matcha latte and bagged treat outside La Cabra in Manhattan's Soho neighborhood.
The author holds a matcha latte and bagged treat outside La Cabra in Manhattan's SoHo neighborhood.
  • The next Blue Bottle has hit New York's tech scene.
  • La Cabra's popularity has soared since ChatGPT-maker OpenAI put down roots across the street.
  • The Danish coffee chain is famed for its $9 pour-over brews and cardamom buns.

The line to La Cabra stretches onto the sidewalk, a tidy queue of office workers and shoppers sauntering through the warm, muggy embrace of a New York City spring.

Inside, at least twenty patrons hover near the bar like caffeinated moths around a flame, clutching iced matcha lattes and croissants. A barista weaves through the standing-room-only crowd, hoisting a tray of pain suisse aloft.

Welcome to New York's hottest club: the café across from OpenAI's office.

La Cabra, the latest export from Denmark's high-end coffee empire, has inspired a cult following among Manhattan's coffee cognoscenti. Led by founder Esben Piper and head baker Jared Sexton, a Dominique Ansel alum, the sleek, minimalist chain entices crowds with its $9 pour-over brews and cardamom buns worthy of sonnets. Since the ChatGPT-maker moved into SoHo in the fall of last year, the line to get in seems to grow longer each day.

The Puck Building is becoming the red-hot center of Manhattan's tech scene.
The Puck Building is becoming the red-hot center of Manhattan's tech scene.

Nestled caddy corner from the Puck Building, La Cabra finds itself in illustrious company. The red-brick structure is owned by Kushner Companies, a real estate developer founded by Charles Kushner, father of Jared Kushner, the son-in-law of President Donald Trump, and Josh Kushner, founder of Thrive Capital. The outdoor gear retailer REI covers 36,000 square feet over three levels. Above it, employees of Thrive and a smattering of its portfolio companies badge into their offices.

Thrive Capital, with nearly $25 billion in assets under management, has a small staff of about 75 people. Plaid also leases the entire sixth floor, while OpenAI occupies 90,000 square feet of office space at its first New York City outpost.

Together, their proximity to La Cabra has turned the Danish coffee roaster into an unofficial think tank for anyone in the mood for a latte with a side of world domination.

The counter at La Cabra in Manhattan's Soho neighborhood.
La Cabra offers limited seating around the counter, where baristas prepare pour-over brews and matcha lattes.

Amanda Herson, a tech investor at Founder Collective, says she's been buying coffee and cardamom buns for her office since La Cabra opened on Lafayette Street. She goes in the early morning "when there isn't much of a wait." Tech consultant Jason Liu agrees that mornings tend to have lighter traffic. On frequent trips to New York from San Francisco, he holds office hours at the Puck Building and dashes over to La Cabra for a chocolate croissant and iced espresso with milk.

First Round Capital is a five-minute walk from La Cabra, and partner Hayley Barna goes for the pastries and trendspotting. "Honestly, it's tricky to make it a meeting spot because seating isn't reliable," Barna said.

The line at La Cabra spills onto the sidewalk.
I went to La Cabra twice and found the line was much shorter on a Thursday morning.

When I stopped in on a Thursday morning, I took in the scene from a stool at the counter, sipping a cardamom latte from a handleless stoneware cup. With its natural color palette and cabinets inset with panels of rattan, La Cabra feels like a Japanese ryokan meets Ikea. Baristas floated behind the counter wearing the de rigueur Danish uniform of beige shirts with three-quarter sleeves designed by Copenhagen clothier Another Aspect.

The pastry case at La Cabra in Manhattan's Soho.
The pastry case at La Cabra.

First, I dug into a $7 ham-and-cheese croissant baked to a medium brown and speckled with sesame seeds and parsley. It had a crisp, caramelized exterior so that when I bit in, a gust of flakes fell like helicopter seeds, which I picked up and popped into my mouth. The beauty of the laminated spiral gave way to a satisfying buttery crunch with a scant portion of ham. I found it skimping on cheese but recognized that more filling would make the interior soggy.

The ham-and-cheese croissant at La Cabra in Manhattan's Soho neighborhood.
The ham-and-cheese croissant at La Cabra.

I couldn't resist trying the $6 Swedish cardamom bun I'd read about online. This knotted pastry was delightfully unexpected: chewy and dense like a cinnamon roll, yet airy enough to puff back into shape with each bite. The recipe goes heavy on the cardamom, infusing the pastry with a piney warmth and gentle sweetness.

The cardamom buns are known to sell out, though Piper, La Cabra's founder, says the chain makes deliveries from its East Village bakery three times a day to restock the pastry case. To expand its operations, the company has secured a fourth location in Manhattan, Piper told Business Insider exclusively.

The cardamom bun at La Cabra.
The cardamom bun at La Cabra.

As I licked my fingers clean of sugar, I scanned the cafe in search of employee badges or logo apparel, hoping for a glimpse of a startup executive in their natural habitat. In New York, unlike San Francisco, it seems that such overt displays of corporate allegiance are not as prevalent. Here, the tech elite and builders blend into the street milieu, swapping hoodies adorned with company logos for more voguish attire.

Feeling the caffeine buzz kick in, I left knowing that I'd return soon — if not for a meeting, then to try the pain suisse.

Read the original article on Business Insider