Read the pitch decks from these 38 creator-economy startups that helped them raise millions of dollars

Creator and influencer startups used these pitch decks to raise millions from VCs and other investors.

Read the pitch decks from these 38 creator-economy startups that helped them raise millions of dollars
Founder of AvatarOS also built Lil Miquela
AvatarOS, a virtual avatar startup, raised a $7 million seed.
  • The creator economy is catching notable VCs' attention — and their wallets.
  • Creator-focused startups are raising millions of dollars.
  • Here are the pitch decks that 38 startups used in Series A, seed, and pre-seed rounds.

The creator economy has bred a generation of startups — from influencer-marketing companies to new social-media experiences.

These startups have captured the attention and wallets of influential venture capitalists and angel investors over the last several years, giving rise to several unicorn valuations in the space.

Check out 11 VCs who are investing in innovative startups focused on the creator economy and influencers

Even as the economy has weathered changing tides and investments have cooled across industries, some startups in this sector are still raising money.

In 2024, three trends drove some of the largest deals in the creator economy: AI, social commerce, and newsletters. Several startups raised at least $10 million in new funding last year, such as AI startup Captions or newsletter platform Beehiiv.

Here are 17 creator-economy startups that raised more than $10 million in 2024

So, how do creator-economy startups land those investments? Often, it starts with a pitch deck. 

Lumanu, a creator-focused financial startup, uses a simple pitch deck that's more of a "conversation guider," its cofounder and CEO, Tony Tran, told BI.

"My pitch is always why, what, how, and why now?" Tran said. (Read the full pitch deck here.)

Skye, a career-coaching startup, had different pitch decks depending on the type of investor or fund they pitched to.

"I had two different versions, depending on the fund," said Jessica Wolf, Skye's CEO and one of its cofounders. "If I knew a fund was more into pre-seed, all about the founder, I had one deck. But if I knew that they were a numbers person, I would use another one."

Every startup has a different approach.

Some, such as Throne, even ditch the pitch deck altogether and opt for an email or Notion document.

Read the email template creator-economy startup Throne used to secure its seed investment.

BI talked with founders who've pitched their startups to investors about their process. They broke down the pitch decks they used to secure millions of dollars in funding.

Read the pitch decks that helped 38 creator-focused startups fundraise millions of dollars:

Note: Pitch decks are sorted by investment stage and size of round.

Series A

Seed

Pre-Seed

Other

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