See the pitch deck AI marketing startup LTV.ai used to raise a $5 million Series A

• LTV.ai raised a $5.2 million Series A for its AI-driven email and text messaging product.
• The startup aims to replace mass emails with individualized post-purchase messages for retail.
• See the pitch deck it used to raise its Series A.

LTV.ai, a startup that uses AI to send personalized emails and texts for retail brands, has raised a $5.2 million Series A led by Bling Capital, Protagonist, and CSC Generation CEO Justin Yoshimura.

The startup aims to send individualized marketing messages to customers after they purchase a product, rather than the mass emails consumers usually get in their inboxes.

Asad Rehman, LTV.ai cofounder and head of growth, used the example of a brand selling a sweater to a New York-based customer who had previously purchased a pair of jeans.

"We would reach out to you and say, 'How are you liking the jeans you picked up last summer? We just released this new sweater, which would go really well with your jeans because it's gonna snow in New York next week,'" Rehman told Business Insider.

To perform these tasks, the startup uses a variety of large language models, including models from Perplexity, Anthropic, OpenAI, and Google.

"We intentionally built our platform to be LLM-agnostic, enabling us to leverage the best models for specific functions across our stack," Kevin Kai, cofounder and head of AI, said. "As new capabilities are released, we adopt them immediately—giving our clients real-time access to the most advanced language models available."

Its customers include Fabletics, Cuyana, Backcountry, and Sur La Table.

Rehman and Kai cofounded the company that would become LTV.ai in 2023. Previously known as ShopToken, it built blockchain-based loyalty programs. They pivoted in February 2024 when they saw the greatest demand was for its AI email product.

The company plans to use its latest funding to hire engineers, speed up its infrastructure, and host more events for the broader e-commerce industry.

Check out the pitch deck that LTV.ai used to raise its Series A: