Sendible: Product Marketing Manager

Headquarters: London
URL: https://www.sendible.com/

• Sendible ranks in the top 3 best Social Media Suites according to G2 in Spring 2024.  
• Trusted by 30,000+ brand managers and marketers.  
• Low staff turnover rate – a large portion of the team has been at Sendible for 5+ years.  

• Craft compelling product messaging that highlights key differentiators.  
• Ensure product updates and new features are effectively communicated across the website, emails, and sales materials, to generate new business. 
• Align website content with product value propositions through regular audits.  

• Leverage Pendo insights to better understand user behaviour, adoption trends, and feature engagement.  
• Gather customer feedback through surveys and interviews to improve product messaging.  
• Conduct competitive research and update battle cards for the sales team.  

• Own the trial onboarding experience, ensuring a smooth journey from signup to activation.
• Optimise in-app messaging, onboarding emails, and guides to improve feature adoption.
• Leverage Pendo insights and HubSpot data to identify friction points and improve trial conversion rates.
• Work closely with product and design teams to refine the onboarding flow and ensure a seamless user experience.

• Own the go-to-market (GTM) strategies for new features and improvements.  
• Develop launch plans, ensuring collaboration across product, marketing, and sales teams.  
• Track post-launch adoption metrics via Pendo and HubSpot to measure success, and identify areas of improvement.   

• Regularly audit the website for consistency in product messaging and alignment with features.  
• Work closely with the design and content teams to ensure our website reflects the latest product updates.  
• Optimise CRM workflows in HubSpot to personalise product-related content for different customer segments.  

• Produce engaging product-focused content, including feature pages, email campaigns, and educational resources.
• Create and manage short-form videos, screen recordings (Loom, Arcades), and product walkthroughs to support onboarding and sales enablement.
• Lead webinars and live product demos, presenting product features clearly and effectively.
• Be comfortable on camera, creating engaging and personable product content

• Develop and maintain sales collateral, including one-pagers, case studies, and presentations.  
• Train teams on new product updates, competitive positioning, and messaging.  
• Support the sales team with objection-handling materials and FAQs.  

• Identify power users and showcase their success through case studies.  
• Work with customer success to highlight real-world use cases that demonstrate ROI.  

• Act as the bridge between product, marketing, sales, and customer success to ensure alignment.  
• Daily marketing stand-ups to track progress and align on priorities.  
• Weekly product syncs to stay updated on feature development.  
• Monthly roadmap reviews to ensure product-market fit.  
• Bi-weekly company OPP check-ins to align with wider business goals.  
• Quarterly in-person meet-ups in our London office for team collaboration.  

• Feature adoption rates tracked via Pendo.  
• Increase in website conversion rates from product messaging improvements.  
• Lead-to-customer conversion improvements from enhanced sales enablement.  
• Engagement metrics on product pages, case studies, and sales collateral.  
• Success of product launches based on trial sign-ups and customer feedback.  

• Opportunity to advance to Senior Product Marketing Manager as you gain experience.  
• Potential to expand the product marketing function as Sendible grows.  
• Exposure to cross-functional leadership and strategic decision-making.  

• Accountability & Integrity – We hold ourselves to high standards and do the right thing for our customers and team.  
• Authenticity – We keep it real, are honest, and avoid corporate fluff.  
• Balanced Lives – We work hard and respect personal time.  
• Bias For Action – We adapt quickly, trust our expertise, and move forward with confidence.  
• Teamwork – We collaborate, are transparent, and support each other.  

• Based in the UK or Europe.
• 3-5 years of experience in marketing, with at least 2 years in product marketing, SaaS marketing, or a related role.  
• Analytical mindset – able to interpret Pendo insights, website performance, and CRM data (HubSpot).  
• Strong communication skills – able to craft clear, engaging messaging for different audiences.  
• Go-to-market experience – familiar with launching SaaS features and tracking adoption.  
• Sales enablement expertise – able to equip sales teams with compelling materials.  
• Website & content alignment – experience auditing websites for product consistency.  
• Highly proactive – spots gaps and takes initiative.  

1. Initial 30-minute call with Simon (Head of Marketing).  
2. Task Assignment (≤2 hours) – a short exercise demonstrating your product marketing skills.  
3. Task Interview with Simon (Head of Marketing) and Romario/Shanaaz (Product Managers).  
4. Team Interview – meet the wider marketing team and discuss strategy.  
5. Final Culture Fit Interview with the President.  
6. Offer & Background Checks – if successful, you’ll receive an offer and undergo reference checks.  

To apply: https://weworkremotely.com/remote-jobs/sendible-product-marketing-manager-1