We're a rapidly growing social media presence in the parenting and baby niche, with over 350,000 followers and reaching 15-17 million accounts monthly. Our focus is on entertaining and educating through relatable content for parents, primarily through UGC and reposts. We're seeking an experienced Social Media Manager to elevate our content strategy, boost engagement, and significantly increase our monetization efforts. The ideal candidate will have a proven track record in growing and monetizing social media accounts, particularly in the parenting or lifestyle niches. Your Key Responsibilities Content Strategy and Management: Develop and implement a content strategy to increase engagement rates Curate and create high-quality, relatable content that resonates with our audience Optimize posting schedules to maximize reach and engagement Utilize platform-specific features (Stories, Reels, etc.) to boost visibility and interaction Community Engagement Actively engage with followers through comments, direct messages, and interactive posts Develop and manage community-building initiatives (contests, challenges, Q&As) Collaborate with similar accounts and influencers to expand our reach Monetization and Brand Partnerships Identify and secure brand partnerships and sponsored post opportunities Negotiate and manage sponsored content deals, aiming for 2-4 sponsored posts monthly Implement and optimize affiliate marketing strategies Explore and implement additional revenue streams (e.g., merchandise, digital products) Analytics and Reporting Monitor key performance indicators (KPIs) including engagement rate, follower growth, and revenue Provide weekly performance reports and insights Use data to inform content strategy and monetization efforts Platform Management Manage our presence across multiple platforms (Instagram, TikTok, etc.) Stay updated on platform algorithm changes and best practices Ensure brand consistency across all platforms Qualifications Proven experience (3+ years) in social media management, preferably in parenting, lifestyle, or baby-based accounts Demonstrated success in monetizing social media accounts, with specific examples of revenue growth Deep understanding of social media platforms, particularly Instagram and TikTok Strong analytical skills with experience in social media analytics tools Excellent communication skills and ability to represent our brand voice Creative mindset with an eye for viral, shareable content Experience in negotiating with brands and managing partnerships Familiarity with content creation tools (e.g., Canva,  Capcut, Adobe Creative Suite)Posted On: June 30, 2024 16:51 UTCCategory: Social Media MarketingSkills:Influencer Marketing, Social Media Management, Instagram, Facebook, Social Media Content Creation Skills: Influencer Marketing, Social Media Management, Instagram, Facebook, Social Media Content Creation Country: United States click to apply