Tesla will give you lifetime free charging if you pay $100,000 for a Cybertruck

• Tesla is offering some Cybertruck buyers free supercharging as it grapples with stagnant demand.
• The offer applies to new Foundation Series Cybertrucks and covers the entire period of ownership.
• It's the latest incentive Tesla has given amid underwhelming sales of the "apocalypse-proof" truck.

Tesla is offering some Cybertruck buyers free supercharging as it grapples with sluggish demand for Elon Musk's "apocalypse-proof" pickup.

The offer applies to customers who purchase a new Foundation Series Cybertruck — which starts at around $95,000 — and applies for the entire period of ownership, per a notice on Tesla's website.

Buyers who order a Foundation Series vehicle on or after February 28 are eligible for free charging "during your ownership of the vehicle."

The incentive cannot be transferred and only applies to Tesla-branded superchargers. The EV maker also says it reserves the right to revoke free supercharging in the event of "excessive charging."

There is no standardized cost for charging a Cybertruck, as prices vary between chargers across the US. Regardless, free lifetime charging would represent a significant cost saving for any Tesla user.

The incentive is the latest Tesla has introduced as it tries to drive demand for the Cybertruck.

The company began offering up to $1,600 off new Cybertrucks and a $2,600 discount on used vehicles in January, and slashed leasing prices to $750 a month in recent weeks.

Tesla moved some workers off its Cybertruck production lines at its Austin factory at the start of the year, multiple employees told Business Insider.

Sales of the electric truck, which had a torturous production ramp and launched at a higher price tag than expected, have been broadly underwhelming.

Tesla sold 38,965 Cybertrucks last year, according to data from Cox Automotive.

That was enough to make the stainless steel-clad EV the best-selling electric pickup truck in the US, but it was well below analyst expectations in late 2023 that Tesla would ship 48,500 units in 2024.

Demand also slowed toward the end of the year, with Tesla delivering 12,991 Cybertrucks in the fourth quarter of 2024 compared to 16,692 in the previous quarter.

The offer of free supercharging for some Cybertruck owners comes as Tesla faces challenges on numerous fronts.

The automaker has seen sales collapse in Europe and is dealing with a high-profile backlash against CEO Musk, who has taken a prominent role in cutting the federal workforce via the so-called Department of Government Efficiency.

That backlash has made the Cybertruck, which is hardly inconspicuous at the best of times, a target, with some owners complaining that their vehicles have been vandalized and defaced with slogans criticizing Musk.

Tesla did not respond to a request for comment, sent outside normal working hours.