The indoor plant market is in full bloom. Here’s what’s driving that growth
The indoor plant market is in full bloom. Here’s what’s driving that growth
House plants have been welcomed into homes for centuries, but in recent years, a botanical renaissance has bloomed. The global indoor plants market was valued at just under $20 billion last year, and is projected to reach more than $28 billion by 2031. Dana Jacobson reports on what’s putting new life into the market.
House plants have been welcomed into homes for centuries, but in recent years, a botanical renaissance has bloomed. The global indoor plants market was valued at just under $20 billion last year, and is projected to reach more than $28 billion by 2031. Dana Jacobson reports on what’s putting new life into the market.
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