Tractor Supply slashes its DEI and climate goals after a right-wing pressure campaign

The rural lifestyle retailer, with stores in 49 states, says it will withdraw its carbon emissions goals, cut its DEI roles and stop sponsoring Pride events after an online outcry from conservatives.

Tractor Supply slashes its DEI and climate goals after a right-wing pressure campaign
A Tractor Supply Company store pictured in Pittsburgh in 2023. The chain announced a series of changes, including eliminating its DEI roles, in response to conservative backlash.

The rural lifestyle retailer, with stores in 49 states, says it will withdraw its carbon emissions goals, cut its DEI roles and stop sponsoring Pride events after an online outcry from conservatives.

(Image credit: Gene J. Puskar)