What does WH Smith’s new high street name TGJones actually mean?
New owner Modella says made-up moniker aims to evoke ‘sense of family’, but brand experts unconvincedWH Smith name to disappear from high street in agreed £76m sale to ModellaBusiness live – latest updatesThe news of the disappearance of the WH Smith name from British high streets after 233 years has rapidly been supplanted by a question: who, or perhaps what, is its replacement TGJones?Included in the announcement from the new owner, Modella Capital, which has acquired the 480-store high street chain for just £76m, is the detail that after a “short transitional period” visitors to its shops will be greeted with the fictitious “family” brand name. Continue reading...
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New owner Modella says made-up moniker aims to evoke ‘sense of family’, but brand experts unconvinced
- WH Smith name to disappear from high street in agreed £76m sale to Modella
- Business live – latest updates
The news of the disappearance of the WH Smith name from British high streets after 233 years has rapidly been supplanted by a question: who, or perhaps what, is its replacement TGJones?
Included in the announcement from the new owner, Modella Capital, which has acquired the 480-store high street chain for just £76m, is the detail that after a “short transitional period” visitors to its shops will be greeted with the fictitious “family” brand name. Continue reading...
