What motivates Americans to eat less red meat?

Limiting red meat consumption is key to a sustainable and healthy diet, yet Americans are among the world's largest consumers of red meat. A new study reveals the demographics of American adults who choose not to eat red meat and finds that environmental concerns may matter more to them than health risks.

What motivates Americans to eat less red meat?
Limiting red meat consumption is key to a sustainable and healthy diet, yet Americans are among the world's largest consumers of red meat. A new study reveals the demographics of American adults who choose not to eat red meat and finds that environmental concerns may matter more to them than health risks.