Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen

Emily Ketchen, CMO and VP, intelligent devices and international markets at Lenovo, explains how she uses her role to influence products, in an interview at the Cannes Lions 2024 International Festival of Creativity.

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Jun 24, 2024 - 19:59
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Why the CMO is "the voice of the customer," according to Lenovo CMO Emily Ketchen
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